Jan. 25, 2007 LG Electronics appoints Axiom Telecom as Middle East distribution partner for LG Mobiles
Left to right: Mr. K W Kim - President MEA, Mr. Faisal Al Bannai - CEO Axiom, Mr. Jae Hoon Bae - Executive Vice President LGEMC Company, Mr. Najib Al Zarooni - Executive Vice President Axiom.
Global and regional digital leader LG Electronics has appointed Axiom Telecom, the region's largest mobile phone retailer, as a key distribution partner for mobile phones in the Middle East and other strategic markets.
An agreement was signed between Mr. Jae Hoon Bae, LG's Executive Vice President of Mobile Communications Overseas Marketing, and Mr. Faisal Al Bannai, CEO of Axiom, at LG's headquarters in Seoul recently.
Under the terms of the agreement, Axiom will distribute wide range of LG Mobile handsets and accessories in the Middle East and provide after-sales services to the customers of LG Mobiles phones to increase their satisfaction.
Mr. Bae said that the strategic alliance between the two companies would mark a new era in the mobile handset industry in the Middle East and Africa. 'While LG is a leader in communications technology and design, Axiom has strong regional experience and extensive market penetration. I believe that through our combined efforts, we can offer the best products and services to all our customers.'
Axiom Telecom is the largest retailer and distributor of mobile and wireless solutions in the Middle East, with more than 400 outlets across the UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, Oman and Egypt.
Faisal Al Bannai, CEO of Axiom, said:
'LG Electronics is a rising name in the GSM sector in the Middle East and Axiom is glad to partner with the company at this significant time. I am impressed with their products, technology and enthusiasm, and I am sure that our partnership will improve standards of product and service across the industry.'
Also present at the signing of the regional distributor agreement, K. W. Kim, President of LG Electronics, Middle East and Africa, said: 'LG Electronics sold mobile handsets worth US$185 million in the Middle East and Africa in 2005 and is aiming for ambitious sales growth for its further improved range in 2007. LG Chocolate, an icon of mobile phone design and technical innovation, has made a huge impact globally, registering sales of 10 million plus units, and the recent launch of LG Chocolate Gold and Platinum will inspire more sales in the Middle East and Africa.'
Mr Kim added: 'Our strategic alliance with Axiom Telecom is an important development to maximise the profile and reach of our latest products. It will also help us meet growing customer demand as we strive to attain regional leadership for mobile handsets.'
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